Call to Action: Bollywood

There is a lot of positive press about India and its prospects. Yet, Bollywood and the "rest of the world" frequently potrays India as what it was in the 1950s or the 1970s. Productions are packed with melodrama, family feuds, corruption, and lack an adequate representation of the real change that is sweeping through the Indian society.

For much of the twentieth century, America exported its "culture" and the "American Dream", through on-screen and off-screen productions. While there are were movies that discussed black lynching, racial discrimination, hippie culture, etc -- there was a flood of movies about that potrayed fashion, work, money, suburbia, etc.

This is a golden opportunity for India's Bollywood. Let's have some movies specifically targetted at the global audiences, that go beyond "Bride and Prejudice"; "Bend it Like Beckham" and others (which by the way are wholesome entertainment and must be seen).

While there is no dearth in material or ideas in India, most "off-beat" movies are usually copies of American or western themes that have already been used.

Instead, let the movies cover the Indian culture. Let's show to the world, how India works. Its education system, its entrepreneurial culture, its value systems, and its financial policies, etc.